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Privacy Policy for AB Hörby Bruk


AB Hörby Bruk is responsible for the personal information you provide to us. This policy specifies the information AB Hörby Bruk collects, how this information is managed and the purpose for which it is used.

The information covered by this policy

This policy covers the processing of personal information. Personal information implies such information that can be associated with a physical person, e.g. name, address, e-mail address and telephone number. It does not matter whether the information belongs to a private person or a person in a professional capacity.

When is the information collected and what information is saved?

AB Hörby Bruk only collects personal information that is necessary, relevant and not superfluous for the purpose for which it is intended. It may, for example, be required to fulfil a contract, or respond to a request from the person whose information is registered. AB Hörby Bruk will not collect additional information from the registered individual aside from that which he/she indicates. The information that one is required to provide when placing an order via the e-shop is specifically mentioned and no order can be performed if this information is not provided. Other information will only be saved if the registered party has voluntarily provided it. 

Normally, AB Hörby Bruk collects the personal information that is displayed when you (a natural or legal person):

  • register as a customer in our e-shop (agreement)
  • conclude an agreement with AB Hörby Bruk, e.g. as a customer or supplier (agreement)
  • sign up for a subscription service, e.g. a newsletter (consent)
  • apply for vacant positions or register your interest for a job or internship with us, or
  • visit us at AB Hörby Bruk, seek contact with us or otherwise come into contact with us. (consent)

The purpose of saving the information

AB Hörby Bruk is responsible for the personal information you provide to us in accordance with the above. When you register, you also accept that AB Hörby Bruk will store and use this information in order to be able to fulfil its commitments and provide you with the best possible service. The information will also be saved to meet the regulations in accounting legislation. AB Hörby Bruk may eventually also use the information for marketing purposes. 

In the event you contact us but are not counted as a customer pursuant to the aforementioned paragraph, your information will be used for the purposes for which that information has been provided. For example, it may be with regard to inquiries, applications for vacant positions or participation in questionnaires and surveys.

At any time, you may request to be deregistered from newsletters or other mailings from AB Hörby Bruk.

Transfer of personal information to a third party

You personal information will only be handed over to a third party if this is a requirement for meeting commitments to you as a customer. Third parties can include suppliers in order to manage the transport of ordered products. 

The IT systems used by AB Hörby Bruk are compatible with the provisions in GDPR.

How long will the information be saved?

Your information will not be saved for longer than what is necessary to fulfil the purposes stated above or as long as we are obliged to save your personal information by law. After this, your information will be erased. If consent is given for continued marketing, the information will be saved until you request that the information be erased.

Information provided in connection with you seeking employment or an internship with us will be saved for 12 months and then erased.

Your rights

Anybody whose personal information has been collected has the right to receive an annual abstract from AB Hörby Bruk showing what information we have stored about you and how that information is being used. Such a request must be in writing. You have the right to retract your consent to collection and, if there are no legal obstacles, have your information erased. You also have the right to have your information corrected in the event incorrect information has been recorded. AB Hörby Bruk will take the necessary security measures to protect your information from unauthorised access and use and also has an internal IT security policy to avoid incidents.

Anybody whose personal information is not registered with AB Hörby Bruk has the right to request a transfer of the information to another data controller. This applies to information that the registered party has consciously and actively provided as well as information that emerged as a result of the activities of the registered party. The request must be in writing.

Links and social media

All visitors should be aware that our websites may contain links to and from other websites not covered by this or any other personal information policy. The same will apply if you are sharing information from our homepage on other platforms such as social media. You should familiarise yourself with the privacy policies of these websites before providing them with your personal information.


The website contains so-called cookies. According to the Electronic Communication Act which came into effect on 25 July 2003, everyone visiting a website with cookies must be informed that the website contains cookies, what these cookies are used for, and how the cookies can be avoided. A cookie is a small data file that websites store on your computer so that they can recognise your computer the next time you visit the website. On many websites, cookies are used to give a visitor access to different functions. It is possible to use the information in the cookie to monitor a user’s surfing patterns. A cookie file is passive and cannot spread a data virus or other harmful programmes.

Among other things, cookies are used for:

  • storing settings for how a website should be displayed (resolution, language etc)
  • connecting the encryption of transfer-sensitive information on the Internet
  • allowing for an observation of how users utilise the website and thereby gather evidence on how the website can generally be developed
  • linking the user’s exposure to advertising on websites to his/her transactions in e-commerce as a basis for calculating compensation to the website and ad network providers
  • gathering information about the behaviour of users in order to adapt and limit content and advertising on websites visited for this kind of behaviour.

Cookies and other technology that is stored or information obtained from the user’s computer may only be used with the consent of the user. Consent can be provided in different ways, e.g. via the web browser and by surfing the website. If you do not wish to accept cookies, you can set which cookies are to be allowed, blocked or deleted in your web browser. Read more about how to do this under the help section in your web browser and for more information, visit If you choose not to accept cookies at all, this may affect how the website works in your web browser.

Google has developed a plug-in for the most commonly used web browsers that enables a setting in Google Analytics that prevents information about the visitor from being logged or saved on a website. If you do not want Google Analytics to save information about your visit on, you can download and install this plug-in under this link

Hörby Bruk’s homepage

Cookies are used on this website to measure traffic and statistics on website visits and can be collected using the “Google Analytics” web service, which uses cookies. This information is then used in order to improve the content and user experience of the website. The website also uses temporary cookies that are stored as long as the web browser session is active. These are required in order for the website to function properly.

Please note that this website only uses cookies to simplify things for the user and to enable full functionality.

AB Hörby Bruk’s e-shop

On this page, session cookies are used for the Item Menu. Depending on the set-up, there may also be third party cookies from Google for visitor statistics in Google Analytics. Contact us for more information.

A session cookie is created when a visitor is on one of our web pages. It is then temporarily stored in the visitor’s computer. The session cookie disappears when the visitor closes his/her web browser. No personal information about the visitor such as mailing address or names will be saved.

The webshop uses cookies to process logged in users and their shopping carts. The information that is saved in cookies depends on whether or not you are logged in as a user.

Updating policy

This policy may be changed or complemented as needed and consequently it is good practice to periodically review the policy. The date on which the policy was updated can be found at the bottom of the page.

Contact information

If you have any comments, complaints or questions, please contact us as stated below.

Eva Sandberg
0415-167 77
070-331 14 40

Anyone who believes that the processing of personal information is in conflict with the GDPR Data Protection Regulation has the right to submit a complaint to the supervisory body, the Swedish Data Protection Authority.

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